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LUND BoatsLeading the industry is a role that we take very seriously at Lund Boat Company. It's what pushes us to create better boats that provide you with more pleasure and value. It's what drives us to innovate new ideas that make boating more enjoyable and fishing more productive. If you look at the features introduced in our industry over the last several decades, you're going to see that the vast majority of meaningful advances have been developed in New York Mills, Minnesota, at the Lund plant. That's where we've been for more than a half century, and that's where we're going to continue to develop the BEST BOATS you can buy!
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Mercury MarineMercury is the world's leading manufacturer of marine propulsion systems. Since the very beginning, Mercury has set the standards for the industry. When pending outboard emission standards challenged the industry, mercury took the lead in redesigning its product to reduce emissions and to not only meet, but also exceed the new standards. The OptiMax outboard engine concept was created to deliver exceptional performance from a two-stroke outboard with a completely new technology. With an average of 45 percent better fuel economy and smooth, smokeless, misfire-free operation, the OptiMax models were - and are - the benchmark for new-technology two-stroke outboards.
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RapalaWhat began as a simple dream in 1959 has evolved into one of the fishing tackle industry's most influential organizations. Based in Minnetonka, Minnesota, with companies in 12 countries and distribution in more than 130 countries, the Rapala-Normark Group is the world's largest fishing lure company, as well as one of the world's largest premium fishing tackle distributors.
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Lowrance ElectronicsLowrance invented fishing technology 60 years ago and continues to refine electronics equipment and applications today. CHIRP Sonar provides the best in underwater imaging, both downward and to the sides. Highly accurate, built-in GPS and C-MAP charts guide navigation with mapping for over 3,000 U.S. lakes and rivers. Touch-screen technology with ultra fast data processing allows easy configurations on the high-resolution LED backlit color displays. NMEA 2000® networking communications via Bluetooth and Wi-Fi allows convenient connection for software upgrades, downloads and remote control of Power-Poles via the touch screen.
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MotorGuideAt MotorGuide, we've taken all the victories, failures, blood, sweat, tears, hours, days and years to heart and built what are possibly the best performing, most reliable trolling motors ever. Because at MotorGuide, we believe there are some things you should Never Stop doing. Never Stop Learning. Never Stop Improving. And Never Ever Stop Fishing.
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DaiichiBecause Daiichi is the leader in hook innovation, an ordinary "paint" was not good enough for our anglers. We chose to use a dye layered over a highly-polished finish. Not only does this perform well, it wears during use so the hook is more environmentally friendly. In other words, if you break off during battle, the hook will rust away quickly. Many anglers have contacted us and told us about their success with Bleeding Bait hooks. We invite you to try the Bleeding Bait hooks and experience the difference!
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Northland Fishing TackleOver the past two and a half decades, Northland Fishing Tackle® has brought many innovative, premium quality products to the market. Products fisherman have grown to depend upon to consistently attract more fish to their bait... and trigger them to strike! Panfish killers like the Fire-Fly and Gypsi Jig® , Walleye legends like the propeller bladed Whistler® Jig , rattlin' Buck-Shot® Rattle Jigs Spoons & Beads, sting'n Fire-Ball Jigs®, double barb Lip-Stick Jigs® , soft-bodied Gum-Drop® Floaters , and the adjustable Roach Rigs®. And for bass and pike, the Reed-Runner® Spinnerbait, Jaw-Breaker Spoon and the Rattlin Jungle Jig® are guaranteed to help you catch more and bigger fish!
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Gulp! AliveNEW Berkley® Gulp!® Alive™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in small, large, or the all NEW elongated Oval buckets, enabling you to recharge all of your favorite Gulp!® baits by putting them back in the bucket. The new Gulp!® Alive™ baits absorb 20% more Gulp!® scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!®. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley®, our passion is that you CATCH MORE FISH! Get yourself some Gulp!® Alive!™ and go have some fun!
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Berkley PowerBaitPopular for all species. This bait's tapered body offers extra holding power and a slim ribbon tail for increased swimming swimming action. Perfect for a variety of rigging applications, including jigs and spinnerbait trailers. Perfect for light wire hooks.
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Fenwick FishingOur newest fishing rods in both design and technology "The Fenwick® ELITE TECH rods are the PERFECT Fishing Rods"- says Hank Parker. As one of the worlds premier rod builders, at Fenwick® we challenged our Senior Engineers and our Elite Pros to think outside the box, and to design and produce the finest fishing rods ever built, and they overdelivered. They not only built the finest fishing rods made, but they built one to perfectly meet the specific technical needs of each and every fishing technique. Whether you pitch, flip, crank, drop shot, jerk, skip, stroke, jig, worm, carolina rig, spinnerbait, swim bait, or fish frog baits, Fenwick® has built the PERFECT rod to meet your specific need. Each model is designed with unique components to provide maximum performance. Special handles were designed for each fishing application, and the blanks and guides are tuned for maximum strength and sensitivity. Fenwick® ELITE TECH rods are truly perfect fishing rods for every fishing application.
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Worldwide Marine InsuranceOur Marine Insurance programs are the ultimate choice in marine protection. They are for all types of watercraft including pleasure, performance, cruisers, sailing, charter, and specialty. We have quoting, underwriting, binding and policy issuance authority. We represent reputable, financially sound, A-rated insurance carriers. We can also provide coverage in minutes with a toll-free phone call. Contact one of our experts for all of your boating insurance needs:
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Berkley Trilene & FirelineFrom the time-tested reliability of our Trilene® line to the incredible strength and sensitivity of Berkley Fireline®, Berkley products are known the world over for one simple reason -- they work. They simply catch more fish. The tackle you find on your dealer's shelf is the result of years and years of continuous improvement and innovation. So the Trilene you fish today is a better product than the Trilene you fished five years ago, and promises to be an even better Trilene when you fish it five years from now.
The world's first translucent superline for near invisibility underwater Advanced technology FireLine is now 20 percent stronger than before. This thermal filament casts more easily, ties better knots, and stays more hassle-free than conventional braids. Along with exceptional strength, FireLine delivers ultimate sensitivity for instant feel, and the ultrathin diameter provides low visibility and incredible lure action. |
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Abu GarciaFor over 60 years, fishermen have trusted Abu Garcia for rods and reels to perform unfailingly, year after year. We have earned this trust with our commitment to building products right, making design changes only when they enhance the angler's skills without compromising reliability.
Decades of experience and obsession for detail separates our Ambassadeur reels from those of our competitors manufacturing in developing countries with inexperienced labor. Our Swedish craftsmanship is founded in a deep tradition passed on from generation to generation. |
Tru-Turn HooksInvented in 1959, Tru-Turn's cam action bend has been hooking more fish for over 40 years! The offset forces the point to turn towards pressure. It's like stepping on a rake. WHAM! It acts as a cam, forcing the handle to rise. They are so effective; the U.S. Army recommended them for the survival kits!
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Church TackleChurch Tackle Company manufactures planer boards, trolling weights, downrigger clips and portable outriggers for the fishing industry. All our products are easy to use and of the finest quality. That's why we're the first choice of recreational, charter and pro fisherman alike. Church Tackle fishing equipment is made in the USA, but sold and in-use around the world.
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StrikeMaster Ice AugersStrikeMaster Corporation was the first to introduce to North America the “World Class” MORA hand auger, in 1946. StrikeMaster made a commitment in 1976 to build a complete line of gas and 12v power augers. StrikeMaster introduced in 1992 a new standard of ice auger featuring superior cutting excellence with the unique family of LAZER ice augers. StrikeMaster introduced the LT-296 lightweight transmission in 1996 for the 2 H.P. Mag 2000, Lazer Mag and the Electra Lazer. The LT-296 was engineered and designed to maximize gear ratios and efficiency for ice cutting ease during Phase 1 of the EPA emissions requirements.
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NavionicsIn 1984, Navionics established itself as the pioneer in electronic charting, introduced the first electronic charts to the world, and opened a new era of navigation. Navionics quickly established an early lead in electronic cartography followed by a series of technological innovations, and continues to be a leader in quality, coverage and value. The benefits of electronic charting to the safety of navigation have created a large and enthusiastic market that continues to grow each year.
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Matteson MarineLocated on beautiful Gun Lake, Matteson Marine is happy to help you with all of your boating needs. They offer only the best boat brands available from Lund Fishing Boats and South Bay Pontoons. Boat rentals on Gun Lake are also available.
They also offer a large selection of docks and boat lifts for all of your waterfront needs. They also offer full service boat storage, shrink wrap, and winterization. They have been servicing Michigan, Indiana, Illinois, and Ohio boaters since 1902 and would love to take care of all your boating needs. |
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OptimaEndurance an Issue? Installing an OPTIMA® BlueTop® high-performance AGM battery in your boat or RV means more running time and up to 3 times more recharges than what you’d get out of a traditional battery. It’s perfect for boats with electric trolling motors, onboard electronics or stereo systems and RV's with “creature comforts” that tend to drain batteries quickly. In addition to providing weight savings and outstanding vibration resistance, the BlueTop’s efficient power delivery and faster recharge time mean you’ll spend less time worrying about your battery. The OPTIMA BlueTop is ideal for those who need a sure-starting, strong cranking, maintenance-free power source.
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Smooth Moves SeatsUltra – Designed for easy install and adjustability. Our Ultra model is a mechanical suspension system with a four-spring design and a hydraulic shock. It can be easily installed in most boats with pedestal style seating utilizing your existing seat and simple hand tools. The adjustable spring tension accommodates passenger weights from 100 to 300 pounds. The slide allows for fore and aft adjustment of up to 6 inches. It’s like having your own custom made shock absorber built right into your seat!
The Smooth Moves' seat mount suspension can be just what the doctor ordered for preventing spinal issues. The word is definitely out on how proven these suspensions are in providing you the most comfortable and durable ride on the market |
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Clam OutdoorsSight fishing alone is fun, but experiencing that with a buddy adds to the memory. The Voyager X Thermal Stealth is not only ideal for sight fishing with a friend, but it also boasts a heavy duty 1 ¼ inch pole system and a full thermal skin. Equipped with overhead mesh storage, a seat system with two deluxe seats and a large tube light that will help get that picture of the trophy you just landed! Check out the Voyager X Thermal Stealth….You will see the fish, but they won’t see you.
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MarCum TechnologiesMarCum VS825SD Underwater Viewing System. Designed for Total System Performance The VS825SD sets a new standard in underwater viewing technology. This Camera is equipped with Sony's most powerful Super HAD II CCD optics and an oversized 8-inch Solar Intelligent Display. The display is 3 times brighter than previous models and can be switched between Color and Black and White to produce a Breathtaking view of the underwater world, regardless of the conditions. complete with 75-feet of Kevlar reinforced cable, on-screen displays of camera depth, direction, water temperature and battery voltage, you will always stay on top of fish! Calibrated for use in fresh or salt water. Display information can even be converted to metric. the unit comes complete and ready for rotation with the MarCum Camera Panner.
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Ice ArmorDress For On-Ice Success. We love to hear how much ice anglers enjoy using IceArmor gear and hearing your ideas because they drive what we do from year-to-year. We cover ice anglers from head to toasty toe with some of the highest quality outerwear designed for the specific needs of ice anglers and outdoor enthusiasts.
Our classic Blue/Black suit has been the standard bearer of outerwear for outdoor enthusiasts. There have been that have tried to copy us and we take that as a compliment, however, when you conduct a side-by-side comparison, you will find that most of the imitators don't come close to the quality or attention to detail found in all IceArmor apparel. Windproof, waterproof and breathable are what makes IceArmor Warm, Dry and Comfortable. |